I'm proud that I was able to create Avenir. Avenir was created by Swiss designer Adrian Frutiger, and released in 1988. Available in four weights (light, regular, bold, extra bold), it becomes even more distinctive with letter spacing. Inspired by classic geometric fonts such as Avenir, LORIN offers a unique twist for various content from logos to big posters. And what's crucial is that I developed the typeface alone, in peace and quiet – no drafting assistants, no-one was there. LORIN is a stylish, modern geometric Sans Serif typeface with a focus on aesthetics. Assignment: design a simple typeface poster that can function up close as well as from a distance.Working on it, I always had human nature in mind. Assignment: design a simple typeface poster that can function up close as well as from a distance. (.) It was the hardest typeface I have worked on in my life. įrutiger described Avenir as his finest work: "The quality of the draftsmanship – rather than the intellectual idea behind it – is my masterpiece. Frutiger intended Avenir to be a more organic interpretation of the geometric style, more even in colour and suitable for extended text, with details recalling more traditional typefaces such as the two-storey 'a' and 't' with a curl at the bottom, and letters such as the 'o' that are not exact, perfect circles but optically corrected. As the name suggests, the family takes inspiration from the geometric style of sans-serif typeface developed in the 1920s that took the circle as a basis, such as Erbar and Futura. For this design, I used both a medium and light. Quick facts: Category, Classification, Designer(s), Foundr. For my initial typeface poster, I aimed to create a clean and modern design that would match the futuristic aesthetic style that Avenir embodies.
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